Buyer Behaviour & Market Research Assignment Example | Topics and Well Written Essays - 2000 words - 6

Buyer Behaviour & Market Research - Assignment Example The cognitive attitude consists of the positive and negative attribute that is related to the object. The effective component mainly consists of the attributes that include the emotions and the feelings that are related to the attitude of an object. The effective response has impacted the attitude in various ways. The behavioral component can be described as the attitude that comprises of the experiences and behavior of the past towards the attitude of an object. Attitudes are supported by behaviors if the influence of behavior has motivational significance for the concerned person. Attitude can be based on effective or cognitive behavior. The attitude that is based on cognitive behavior is mainly influenced by the knowledge and perception that the consumer develops by directly using and experiencing the product. There function mainly includes object appraisal which explains that people mainly classify or distinguish the object according to the punishment and the reward received by the customers. The cognitive theory can be defined as the process of improving and developing the knowledge and learning of the consumer behavior. The cognitive psychology is just the opposite of the behavioral approach. It mainly focuses on prioritizing the psychology of the internal organization. The characteristics and features of the cognitive buying behavior include experience, knowledge, understanding, and thinking of an individual and enforce or compel an individual in buying or purchasing a particular product. While purchasing the particular product the consumer is required to consider price, quality, and functionality for choosing the particular product.  

Martin Luther King and the Church Essay Example | Topics and Well Written Essays - 250 words

Martin Luther King and the Church - Essay Example All social groups ranging from the ruling class to the peasant class had a strong reason to accept Luther’s reasons and support him. The princes and kings resented the overarching control of the Church, while the peasants resented the wealth of the Church and revolted against the social, political and religious authorities. It was the context and time that played a huge role in the success of Luther. As reformation spread from Germany throughout Europe, it gave rise to violence, religious struggles, wars and civil unrest. The widespread conflicts involving Catholics killing Protestants, Protestants killing Catholics and the Thirty Years War can certainly not be justified, whatever the reason was, given the bloodshed and other serious consequences. However, Reformation alone cannot be held solely responsible for these wars as even otherwise there would have been political and social struggles leading to wars at that time in Europe. There was an increasing social and political discontent all over Europe. Reformation offered the opportunity to either establish authority or to break away from it. This context should not be ignored while discussing the stormy period in Europe during the Reformation. Such a political and social unrest should be seen as a significant trigger for the wars and civil unrest all over Europe during Reformation. Brutal wars and bloodshed cannot be hailed or celebrated, but without Reformation, Europe would not have undergone significant changes in its political, economic and social institutions. Change is inevitable, and Reformation was one such a change within the Church but one which led to a larger scale conflict and war because of the contemporary socio-political conditions. It was only an opportunity seized by the society of that time, and if it had not been a Reformation, it would have been some other revolution that would have erupted to

Pros And Cons Of Stem Cell Research

Pros And Cons Of Stem Cell Research Stem cell the new frontier of medical break through poses an important ethical dilemma for humanity do we support the destruction of embryos to further science or do we support the protection of embryos. We are faced with a critical decision to protect embryos from being a part of a science experiment or do we think that it is ethical to kill a few embryos in the name of science. I will discuss the pros and cons of stem cell research. I will discuss the positive outcomes associated with stem cell research from a medical aspect and the negative outcomes from a biological aspect. I will also argue for stem cell research and against stem cell research. What is Stem Cell Research? Stem cell research is the use of cells retrieved from embryos which are capable of becoming all or many of the 210 different types of tissues in the human body. Stem cells have traditionally been defined as not fully differentiated cells or tissue types. The use of these undifferentiated cells or tissues is used to replicate cells in the human body. These cells are from embryos fertilized between days 5-7 of human development. The cells are then retrieved from the embryo and used by researchers to replenish dying or damaged cells in the body. These cells show great promise to help solve medical illnesses and diseases. The argument we face with this type of research is the use of the embryo to harvest the stem cells from are the cells considered humans or just cells. Argument for and against Stem Cell Research The argument for stem cell research is medically motivated providing for potential cures to debilitating diseases. I consider stem cell the future of medicine by replicating cells and replenishing old cells we would then prolong human beings lives. The argument for science promoting the possibility of future cures and eradication of diseases is a compelling argument in itself. There are those that argue that embryonic stem cell research holds great promise for understanding and curing diabetes, Parkinsons disease, and spinal cord injury. Opponents argue that the research is unethical, because deriving the stem cells destroys the blastocyst, an unimplanted human embryo at the sixth to eight day of development. The moral question we are faced with is the unimplanted human embryo a human being or just a cell. They are those in the religious community that have moral belief that the embryo is a human being and by destroying the embryos in research is the equivalent of killing a child. T he notion that by destroying an embryo during research is the equivalent to killing a child is a ridiculous conclusion. We can compare the embryo to the skin cells that are alive on our bodies. When we shed these skin cells everyday during showers are we killing millions of potentially children by taking a shower. The belief that an embryo in such an early stage of development is considered a human being with out being implanted in the uterus does not pose a very strong argument in my opinion. The fact that this cell is never going to materialize into a human being and will never grow outside of an etri dish is enough evidence to allow stem cell research to continue. The claim an embryo outside of the uterus is a human is up for serious debate between those for and against stem cell research. Our beliefs may be deeply rooted in religion and our religion determines how we view stem cell research. Some may compare destroying an embryo to killing a child because of their religious beliefs. We all have our beliefs, that belief may be for stem cell research to further science or to limit stem cell research due to our religious convictions. We must put aside our religious convictions in order to further science research into finding cures for debilitating diseases. In order to further any science research we must sacrifice someone or something to reach our goal. We could have not found cures to diseases or create vaccines without having subjects to test these theories on. The fact that an embryo is used in these research procedures has made such a political and moral controversy a hot topic is no surprise. We have debated this issue because it is claimed that the embryo is morally equivalent to a person, a fully developed human being. Those that hold the view that the embryo is a human compare extracting the blastocyst is as morally abhorrent as harvesting organs from a baby to save other peoples lives. There are some that believe a human embryo is a human being just like you and me, and it deserves the same respect that our laws give to all of us. There are those that believe that an embryo is a human being and embryonic stem cell is immoral because it amounts to killing a person to treat other peoples diseases. Some base their belief on religious convictions that the soul enters the body at the moment of conception. While others defend there belief without religion by reasoning that human beings are not things. That their lives must not be sacrificed against their will even for the sake of good ends like saving other peoples lives. I agree that we are not things to be used for research and not considered to be humans, but in the same sense a cell is not a human until it grows in to a viable human being. The real question here is do we consider a cell to be a viable at such an early stage in development our religious beliefs may teach us a cell gets a soul upon conception. The idea that at the moment of conception the soul enters the body does not make the cell a viable human being and therefore this cell should not be considered to be a human being. The Pros and Cons of Stem Cell Research The pros of stem cell research are unlimited potential for possible cures to diseases such as Alzheimers disease, Parkinsons disease, diabetes, stroke, bone diseases, and screening drugs for pharmaceutical companies, instead of using animals to test drugs. The use of the stem cells to reproduce organ tissue and replenish cells has shown great promise for eliminating diseases for mankind. The possibilities of stem cell therapy are endless from cloning to reproducing spinal cord tissue. The use of stem cells to replicate human tissue and organs will help to prolong lives of human beings and possible slow down the aging process by replacing our cells. The cons of stem cell research are the use of stem cells and the ethical issues associated with using embryos to harvest cells for research. Another disadvantage of stem cell research is the idea that we as humans are on the verge of playing God by creating life. There are also issues with the stem cells having mutating and causing more harm than good. The research has shown possibility of the cells being cancerous in some cases and not growing into the desired organs. The destruction of life is most distinct disadvantage associated with stem cell research. Positive and Negative Outcomes of Stem Cell Research The positive outcomes of stem cell research are endless possibilities of curing a wide range of diseases processes and prolonging human life. The use of stem cells has been proven to replenish muscle and organ tissue in humans. Research has shown that the use of stem cells to treat Parkinsons and Alzheimers disease has significantly increased the functionality of the affected patient. Other patients have had success in replacing heart tissue from heart attacks and cancer patients now live symptom free from cancer. The negative aspect of stem cell research has been linked to how the cells are obtained and the morals issues surrounding them. Another negative outcome of the research is the cells often grow out of control into tumors and immune system sometimes rejects the cells. The use of the embryo to harvest the stem cells poses the most negative outcome of all with the belief that the embryos are human being and harvesting the cells destroys the cell therefore killing a human being. Conclusion Stem cell the new frontier of medical break through poses an important ethical dilemma for humanity do we support the destruction of embryos to further science or do we support the protection of embryos. The protection of the embryo from being destroyed for the advancement of science will ultimately put humanity at a loss by protecting a cell from destruction. The destruction of that same cell has the possibility of curing diseases and prolonging humanity for generations. We are ultimately stuck with the decision do we take a life in order to prolong future generations lifes by promoting science over humanity in order to further mankind. References A Kuflik (2008). The future like ours argument and human embryonic stem cell research. Journal of Medical Ethics, 34(6), 417. Retrieved November 18, 2008, from Research Library database. (Document ID: 1490151201). Bernard Lo, Arnold Kriegstein, Deborah Grady. (2008). Clinical trials in stem cell transplantation: guidelines for scientific and ethical review. Clinical Trials, 5(5), 517-22. Retrieved November 18, 2008, from Research Library database. (Document ID: 1563539701). Britain: Playing God; Religion and politics. (2008, March). The Economist, 386(8573), 40. Retrieved November 18, 2008, from ABI/INFORM Global database. (Document ID: 1454200351). Guido de Wert, Christine Mummery. (2003). Human embryonic stem cells: research, ethics and policy. Human Reproduction, 18(4), 672-82. Retrieved November 18, 2008, from Research Library database. (Document ID: 345544781). Ida M Jones (2007). PROPERTY LAW, PERSONHOOD AND ETHICS: STEM CELL RESEARCH ITS IMPACT ON PROPERTY LAW. Journal of Legal, Ethical and Regulatory Issues, 10(1), 19-30. Retrieved November 18, 2008, from ABI/INFORM Global database. (Document ID: 1301953641). Insoo Hyun (2008). Stem Cells from Skin Cells: The Ethical Questions. The Hastings Center Report, 38(1), 20-2. Retrieved November 18, 2008, from Research Library database. (Document ID: 1431314801). R DiSilvestro (2008). A qualified endorsement of embryonic stem cell research, based on two widely shared beliefs about the brain-diseased patients such research might benefit. Journal of Medical Ethics, 34(7), 563. Retrieved November 18, 2008, from Research Library database. (Document ID: 1504043861). Robert Streiffer (2005). At the Edge of Humanity: Human Stem Cells, Chimeras, and Moral Status. Kennedy Institute of Ethics Journal, 15(4), 347-70. Retrieved November 18, 2008, from ABI/INFORM Global database. (Document ID: 950255831). S Camporesi (2008). Reproductive cloning in humans and therapeutic cloning in primates: is the ethical debate catching up with the recent scientific advances? Journal of Medical Ethics, 34(9), 15. Retrieved November 18, 2008, from Research Library database. (Document ID: 1551813891). (www.scu.edu/ethics/publications/cloning.html) Ethics of Human Cloning and Stem Research. Retrieved November 14, 2008. Ethical concerns of using stem cells for medical treatments In the modern world there have been many diseases, illnesses and epidemics that have been avoided due to the development of technology. One of the most recent successful developments have involved the research into stem cells. Stem cells are cells which can specialize into many different types of cells, they are known as totipotent cells. Scientists have found that it is possible to harvest organs, such as, livers, hearts, and lungs. Or remake dead cells which have been deceased from various illnesses, such as dead brain cells, that could be re-grown and cure diseases such as Alzheimers and Parkinsons. Some people may see this is a good thing as it could help many unfortunate people who have genuine diseases. But many people have raised ethical concerns about the research procedure involved. The procedure involves an embryos nucleus being taken out and replaced by the nucleus of the cells which need to be reproduced. This process is known as nuclear transfer. A very famous experiment conducted via nuclear transfer was the birth of Dolly the sheep; a mammary cell nucleus was taken and added to the embryo, which was then added to the uterus of a ewe and then in February 1997, Dollys mother gave birth. The cloning was successful but some people say she died at an early age because she was cloned, whilst others argue that she died because she was affected by the retrovirus JSRV. This is very common in sheep and causes many of them to die. Some people argue that using embryos is very unethical, as it involves tampering with Gods creations. Many people believe that embryos are human beings that also have rights and do not deserve to be killed or employed for medical reasons. Some people also argue that people may go too far with cloning, which may result in evil doings. Dr. Piete who is a member of the European Parliament stated, The cloning of embryos would be like a bursting damà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Once human embryos are cloned and used for the breeding of organs, there would immediately be attempts to go further. It is understandable why some people are afraid that along with a lot of help there may be risks of corruption. People may use the advances in stem cells to clone armies. Religions play a huge part in stem cell research. Most of them believe that killing or using an embryo is wrong because it means that a life is being taken. During a coalition of 11 religious leaders, it was concluded that, There is widespread agreement that the huge philosophical and ethical implications of these development have not been considered fully. The law protects an embryo/zygote after it has lived for 24 weeks. This law was introduced in 1990 and was known as the Human Fertilization and Embryology Act 1990. This is known as the final abortion date; you can not have an abortion after the 24th week. This is roughly half the life of the baby in the womb of the mother. Although people argue that there are bad sides to stem cells research, there are many people who believe that the benefits outweigh the detri ments. One must hold consideration for all the sufferers of; diabetes, Alzheimers, heart disease, Parkinsons, brain disease, as they are waiting for a cure and right now the only cure seems to be research into stem cells which can help many sufferers fight the disease and beat it. At the moment diabetes is a huge problem in England. Diabetes is associated with obesity, which is a current problem that could soon lead to a global epidemic. Obese people can now have the chance to fight diabetes with advances in stem cells research. A representative of the Parkinsons Research Interest Group states Those who oppose this development need to show good reason why people with chronic illnesses should be denied advances in medical treatments that would substantially improve their quality of life. This agrees with the idea that people who suffer from fatal diseases have the chance to live a healthy and normal life. As for the people who believe that embryos have the right to live and that we should no t use them for research into preventing diseases, I believe this is a matter of preferences. How can people put the feelings of a few embryos higher than the treatment of people with diseased lives? This is totally inhumane and is a crime against humanity. The embryos dont feel a thing when they are being used for research but a human feels a lot of physical and emotional pain when it is going through these fatal illnesses. I personally think that millions of humans have a higher priority than that of a few cells. Lord Hunt who is the junior Health Minister states, The embryo has a special status, and we owe a measure of respect to the embryo. But we also owe a measure of respect to the millions of people living with these devastating illnesses and the millions who have yet to show signs of them. This explains my views exactly and Professor Julia Polak who is the Director of the Tissue Engineering Centre in Hammersmith hospital London also says I may feel sorry about two or three ce lls but I also care about the millions of cells that are a human person. We should consider this matter logically and ethically. Fair enoughà ¢Ã¢â€š ¬Ã‚ ¦ the embryos deserve respect but one has to question whether their rights overcome the rights of the millions of sufferers out there in the world. Therefore, in conclusion, I believe that stem cell research should be carried out, but the security precautions that are to be implemented, should be handled appropriately and also the governments of the world should not allow the research to fall in the wrong hands. Stem Cell Research: Beneficial or Detrimental? The use of stem cell research has helped to make many progressions in the medical field and has helped save many peoples lives by treating and curing many diseases and other illnesses. If scientists continue to research the uses of stem cells, it could prove to improve life for all human beings. However, the end result of researching stem cells could be beneficial or detrimental to our society. While research on cord and adult stem cells could show to improve life for those who are in medical need, embryonic stem cell research requires a life to be taken so therefore should not be supported. What are stem cells? Stem cells can also be distinguished as differentiated cells. They are primal cells found in all multi-cellular organisms. They maintain the capability to renew themselves through mitotic cell division, and they have the ability to grow into almost any type of cell.# That is why they are so useful. Dead cells of almost any kind, regardless of what type of injury or disease, can be replaced with new healthy cells thanks to the remarkable flexibility of stem cells. So if the use of stem cells is such a breakthrough in the medical field, why should anyone be against it? The answer lies in where they come from. There are three main sources for acquiring stem cells: cord cells, embryonic cells, and adult cells. Cord cells are cells that can be taken from the umbilical cord at birth and can be stored and later on used as a type of insurance policy for the newborn for use in the future. Cord cells can also be used by close relatives such as the mother, father, siblings, or other people of close relationship. However, the more distant the relationship, the more likely it is that the cells will be rejected by the persons immune system and it will not work. Next, there are the adult stem cells. Research on adult stem cells has been around the longest and has proven to be the most useful and successful of the different types of stem cells. Adult stem cells are attained from living bone marrow, blood, body fat, brain tissue, and skin. In order to be distinguished as an adult stem cell, the cell has to have these two properties: 1) The ability to divide and create another cell similar to itself 2) The ability to divide and create a cell even more distinguished than itself. Although these stem cells are called adult stem cells, they can also be found in children. The use of adult stem cells has helped to save many peoples lives in the past and is still being proven to have therapeutic effects in cancer treatments, autoimmune diseases, leukemia, and heart disease today. Every year more and more of United States government funding is being provided for cord and adult stem cell research due to its many successes. The last type of stem cells are the embryonic stem cells. Embryonic stem cells are derived from human embryos. In order to harvest embryonic stem cells, an embryo must be destroyed. The reason why scientists are so interested in embryonic stem cells is because these cells can develop into each of the more than 200 cell types of the adult body when given sufficient and necessary stimulation for a specific cell type. However, after twenty years of research, there are still no approved treatments or human trials using embryonic stem cells. This means that they have the combined abilities of unlimited expansion and pluripotency, so because of this, embryonic stem cells remain a theoretically potential source for regenerative medicine and tissue replacement after injury or disease. What the Bible Says The Bible speaks concerning matters of stem cell research. In the Bible, there were many healers and physicians, and even Jesus healed some of the sick, wounded and diseased. And Jesus went about all Galilee, teaching in their synagogues, and preaching the gospel of the kingdom, and healing all manner of sickness and all manner of disease among the people. And his fame went throughout all Syria: and they brought unto him all sick people that were taken with diverse diseases and torments, and those which were possessed with devils, and those which were lunatic, and those that had the palsy; and he healed them. Matthew 4 : 23-24 Therefore, many would see no reason to believe that research on cord or adult stem cells is wrong and would believe it is a legitimate field of study, well within the will of God. Many also believe that it is Gods will for us as children of God to try and help those in need, just as Jesus Christ did when he came to earth; so it would only be right for us to continue studying and researching the many uses and benefits that can be discovered using cord and adult stem cells. However, while the use of cord cells and adult stem cells do not require the destruction of a human life in order to be obtained, embryonic stem cells do. The biblical teaching is that human existence begins at conception. You formed my inward parts; You covered me in my mothers womb. I will praise You for I am fearfully and wonderfully made; marvelous are Your works, and that my soul knows very well. My frame was not hidden from You, When I was made in secret, and skillfully wrought in the lowest parts of the earth. Your eyes saw my substance, being yet unformed. And in Your book they are all written, the days fashioned for me, When as yet there were none of them. Psalm 139 : 13-16 The word of the Lord came to me thus: Before I formed you in the womb I knew you, Before you were born I dedicated you, A prophet to the nations I appointed you. Jeremiah 1: 4-5 Since nothing has been accomplished with the use of embryonic stem cells, its potential still remains untested. Even after twenty years of research, there are no approved treatments or human trials using embryonic stem cells. However, embryonic stem cells hold the most potential out of the three types of stem cells because you can get up to 150 cells from just one embryonic stem cell line; where you can get only a small number of the adult or cord cells. Their tendency to produce tumors and malignant carcinomas, cause transplant rejection, and form the wrong kinds of cells are just a few of the problems that embryonic stem cell researchers still face and are trying to overcome. Many nations currently have a suspension or a ban on either embryonic stem cell research or the production of new embryonic stem cell lines. Another reason why embryonic stem cell research is wrong is because in order to start a new embryonic stem cell line, therapeutic cloning may be required. The Government and Stem Cell Research The fact that this type of research is wrong has not gone unnoticed by the United States government. Steps have been taken to help stop embryonic stem cell research (although adult stem cell and cord cell research is widely supported). In 1995, President Bill Clinton signed into law the Dickey Amendment which prohibited all federal funding for research that resulted in the destruction of an embryo regardless of the source of that embryo. In the past 7 years, President George W. Bush has enacted numerous laws that restrict federally-funded stem cell research on embryonic stem cells to the already derived cell lines. Then, on July 19, 2006, he vetoed H.R. 810 (Stem Cell Research Enhancement Act), a bill that would have reversed the Clinton-era law which made it illegal for federal money to be used for research where stem cells are derived from the destruction of a human embryo.# Although the government prohibits federal and public funding of embryonic stem cell research, private funding is still legal. On February 16, 2007, the California Institute for Regenerative Medicine became the biggest financial backer of embryonic stem cell research in the U.S. when they awarded nearly $45 million in research grants. Currently, if the United States decides to vote a Democrat into office, they will most likely be a supporter of stem cell research embryonic stem cell research included. However, if a Republican gets voted into office, such as McCain or Huckabee, they would be against embryonic stem cell research but would still support the research of the possibilities of adult stem cells and cord cells. The Future of Stem Cell Research Researchers and physicians are working to design stem cell therapies that are more effective and reduce the invasiveness and the risk to patients. Todays stem cell therapies usually rely on cells that are denoted by another person; this raises the possibility of donor cell rejection by the patients immune system. In the future, it may be possible for a person to use a sample of his or her own stem cells to regenerate tissue, which would reduce or even eliminate the danger of rejection. The only problem with this is that in order to use a sample of ones own stem cells, the process of cloning would have to be endorsed. There are a couple of verses in the Bible that speak against this. Know that the LORD Himself is God; It is He who has made us, and not we ourselves. Psalm 100:3 Thus says the LORD who made you and formed you from the womb, à ¢Ã¢â€š ¬Ã‚ ¦ I have formed you, à ¢Ã¢â€š ¬Ã‚ ¦Thus says the LORD, your Redeemer, and the one who formed you from the womb, I, the LORD, am the maker of all things, stretching out the heavens by Myself and spreading out the earth all alone. Isaiah 44:2, 21, 24 As you can see from these verses, the Bible states two main things that relates to cloning: 1) Life begins early in the womb. 2) God forms life. Because we are Gods creation and because we are created in His image (according to Genesis 1:26), life is precious. Much of the desire in the scientific community is to create clones for spare parts, to use their stem cells, organs, and so on. Although it sounds like cloning these things would be more beneficial than not, cloning even the smallest of parts would be devaluing natural human life. On the surface, the possibilities of stem cell therapies seem limitless. Would it be possible to use stem cell technologies to replace any diseased or damaged tissue in the body? To answer this question, researchers must figure out the true potential and limitations of stem cells. Researchers are asking themselves many questions, such as how long will a stem cell therapy last and can we ensure that stem cell therapies will not form tumors in the body. There are so many things we can do with stem cells that the opportunities to improve human life seem infinite. Stem cells have helped us in ways such as reversing cancer, developing cures for diabetes, replacing damaged organs and nerves, and much more. Stem cells today are being used to treat diseases such as leukemia. Stem cell transplant procedures also show promise for treating neurological disorders such as Parkinsons disease. In 2001, nearly 80,000 people needed organ transplants, fewer than 24,000 got them, and 6,000 died waiting. Of those receiving organs, 40 percent die within the first three years after surgery.# If we continue to fund stem cell research, being able to obtain an organ to save ones life would be much easier. For example, say a person is in need of a pancreas; just place your order, and three weeks later a new one lies ready and waiting in the surgical suite. Heart failure? No worries a few injections with multipotent stem cells will grow new cardiac tissue. It is statistics like these that draw us into the idea of stem cell research. In conclusion, one must really look at the facts to truly understand the true potential stem cell research holds for us for the future. One must use his own judgement to decide for himself whether he supports stem cell research or whether he believes it is immoral or unethical based on his own opinions and beliefs.

Sintering in Fluidized Bed :: essays papers

Sintering in Fluidized Bed Processes for cleaner and more efficient energy generation from feed stocks such as coals, lignites, peats, and waste liquors use fluidized beds that are operated at high temperatures and pressures. These processes involve systems that are multi-phase and have complex chemical reactions. Research work has tackled a number of aspects, including mechanical engineering aspects of the reactors, reaction chemistry and products, characterization and physical properties of the ash, fouling by ash deposits and the phenomenon of defluidization by agglomeration or sintering of the ash particles. It is with this latter aspect, the phenomenon of defluidization, that this contribution is concerned. Defluidization is also a problem in a number of other elevated temperature fluidized bed production processes, including size enlargement by agglomeration, fluidized bed processes for poly-olefin production and metallurgical processes. Defluidization occurs when the particles in the bed adhere. When two particles touch, material at the point of contact migrates forming a neck that is strong enough to withstand the disruptive forces in the fluidized bed. Two categories of adhesion can be discerned. The first type is visco-plastic sintering and it occurs with glassy materials. With these materials, migration is limited by the ability of the material to flow. With increasing temperature the viscosity of the material is reduced and hence the material flows and the size of the neck is increased. At some point, the necks are sufficiently large and strong enough to cause defluidization. The second type occurs when a large quantity of liquid is formed by melting or by chemical reaction. With an increase in temperature, a phase boundary may be crossed bring about rapid defluidization. The liquid formed has a relatively low viscosity and defluidization is caused by the amount of liquid present. This section will primarily f ocus on visco-plastic sintering. Model systems, in which chemical reactions do not occur, have been used to investigate the relationship between process conditions and the tendency to defluidize due to visco-plastic sintering. Materials used have included low-density ploy-ethylene and poly-propylene, soda glasses, metals, and inorganic crystalline salts. Under sintering conditions, the fluidizing velocity has to be increased above the minimum fluidizing velocity, Umf, to a higher velocity, U; at which pronounced bubbling occurs. A fluidizing velocity, Umfs, may be defined as a velocity just sufficient to prevent sintering. This characterizes a different fluidization state from Umf, since the in the latter the bed is in an expanded but not bubbling state.

Adult-Incarceration

When young people commit crimes, there are usually reasons behind their behavior and these reasons need to be addressed with care and thoughtfulness and not the severest form of punishment. During the 1990s, several states decided to try juveniles as young as 17 years old as adults, and to use adult-incarceration facilities for those who were convicted. I think that was a negative trend.Young people have a lot happening inside their bodies and minds, this is not to excuse them but it’s a fact. A lot of internal changes are taking place and by that I mean, hormonal changes, bodily changes and mood swings.Apart from major internal physical changes taking place, they also have to deal with peer pressure and behave in a certain way so that they fit in with their friends’ idea of being cool and normal.Researches and studies on the juvenile brain show that teens sent to adult court result in being worse than those who are not. They have a tendency to get in to trouble more of ten and the offenses are more severe. (Patrick, 2005)An Example of the Law Being Too Harsh:Reginald Dwayne Betts was executed at the age of 16 and spent more than eight years in prison, in Virginia for an armed carjacking. He was an honors student who had never been in trouble with the police before; he thought he would either be sent to a juvenile detention center or in an extreme case would receive a suspended sentence. But astonishingly, he was tried as an adult and was originally sentenced to 23 years of imprisonment. (Sharon, 2007)Locked up at the young and tender age of 16, Betts spent 8 years in adult prisons. At such a young and impressionable age, he wasn’t prepared to deal with the horrors and harsh realities of an adult prison. He was quite vulnerable to the happenings around him both physically and emotionally.It was hard for him to get used to being away from home and at the same time to deal with the isolation and stress that comes from being in an adult prison. To make matters worse, violence haunted him day and night; he witnessed other prisoners having their heads split open and getting stabbed. He was exposed to disturbing conditions at a very young age whereas most people would never have to face such incidents in their entire life.Even though Betts served 8 years in prison, he now has a fulfilling career as a writer but he knows that he is an exception and he believes that youngsters who end up in prison usually don’t make it as successful human beings.Another example of a juvenile being tried is Zack, who was recently released after serving 27 months for being involved in the robbery of an Oregon convenience store. His mother says Zack (then 15) was struggling with a bipolar disorder at that time. At present, he’s 17 and although his school was hesitant to welcome him back, he is once again a student there.His mother says that Zack will always be a criminal in the eyes of the society and he still finds it hard to put th e past behind him and it was exceptionally hard for him to find work as a lot of people did not want anything to do with him.Zack’s mother admits that he deserved punishment but probation and counseling would have been better for him rather than serving time in jail (Sharon, 2007)Why Passing Harsher Laws Against Juveniles Is Wrong?An assumption made by legislators in passing harsher laws in order to make it easier to try juveniles as adults, has been that juveniles would be less likely to become involved in criminal behavior if there were tough laws and hence a message would be sent to offenders that crime would not be tolerated. (Brian, 2006)Though, research has proven this assumption wrong. Numerous prominent studies have proved that juveniles tried as adults tend to engage in criminal activities more often, more quickly and more seriously than those tried as juveniles.Fagan (1996) looked at the relapsing to criminal activities rate of eight hundred juveniles. The 15 to 16 year olds were convicted of first degree robbery, second degree robbery or first degree burglary. Half of the cases came from two counties in New York and the other half were from two counties in New Jersey. (Brian, 2006)  Due to New York’s Juvenile Offender Law, all the New York based cases were automatically handled by the criminal court, whereas New Jersey based cases were handled by the juvenile court. A comparison of the cases of both states showed that there were significant differences found in the re-arrest rates of those convicted of robbery.A higher number of robbers from New York were rearrested as compared to the robbers from New Jersey. Furthermore, robbers from New York who were sentenced to incarceration in a criminal court tended to re-offend considerably sooner than those from New Jersey who were sentenced to incarceration in juvenile court.A research, Podkopacz & Feld (1996); carried out a comparison of recidivism rates for offenders from Hennepin County, Minnesota that had had their cases referred for possible transfer to criminal court from 1986 to 1992. They finding outs were that those offenders who were tried as adults had a considerably higher recidivism rate (58 %) than those offenders who were tried in a juvenile court (42 percent). (Brian, 2006)Therefore, this shows that if juveniles are convicted as adults and face adult punishments, then they feel alienated from the society and their connection with the community over all weakens and this leads them to relapse to criminal activities once they have served their time in prison Also possible juveniles tried as adults are more likely to view criminal court proceedings as unfair and unjust and hence they relapse to criminal activities to rebel or avenge the unfairness.Researches have also found that those tried as juveniles generally had a positive view of the juvenile court. They were happy with the overall treatment of the judges towards them since they sincerely seemed to ca re about their well being.In addition, the majority of the people interviewed for the research   saw the juvenile court proceedings as fair and only a very few saw the juvenile court proceeding as unjust.Majority of the offenders who were tried for the criminal court believed that the judges they faced didn’t seem to care much about them nor about their problems.They complained that the court proceedings were formal and rushed and quite a lot of them reported difficulty in understanding the legal terminology that was used in the court proceedings. Many that were tried for the criminal court thought that the criminal court’s process sent a strong message that the offenders were of very little importance.Research has also shown that juveniles held in adult prisons were one and a half times as likely to be assaulted with a weapon and five times more likely to be sexually assaulted as compared to the inmates held in juvenile facilities.An earlier research by Flaherty (19 80) showed that the suicide rate of juveniles held in adult jails was 7.7 times higher than the suicide rate of juveniles held in juvenile detention centers and if you compare it with the normal youth population than its 4.6 times higher. (Brian, 2006)Effective Ways of Dealing with Juvenile Offenders:To combat juvenile crimes/offences, judges and courts need to understand what provoked the juveniles to commit such offences in the first place.The best way to deal with them is gently and in order to improve their over all behavior gentler punishments should be given and not harsh, adult punishments, as the juveniles are in the process of growing up and aren’t full grown adults hence they need to be dealt with gently but firmly to eradicate their wrong habits for once and all.Judges like Michael Corriero, who is based in New York, are well aware of how adult treatment of juvenile offences affects most of the juveniles. He supervises a special court by the name of Manhattan Youth Part and resolves cases of juveniles that belong to the ages 13-15 and have been tried as adults for serious crimes. He tries to steer as many as possible away from the criminal court. (Sharon 2007)According to his ideology, a youth’s character is flexible. Kids in their early teens (13-15) are supposed to learn from their mistakes. If we lock them up, what will they become in 10 years time? They won’t possess any special skills. And nothing can be expected of kids that have been put in to adult prisons therefore have been criminalized before their time.65% of the cases he handles are either sent for counseling or other such alternative programs, most of those programs are private and if the kids succeed, their records are sealed. Only the kids that commit major offences are tried in criminal courts (Sharon 2007)Although these treatment programs are very expensive, but they are worth every penny as if you correct a juvenile in a juvenile justice program then the socie ty will have less adult criminals.Therefore it’s essential to see what kind of crimes or mistakes the youth are committing and to treat them accordingly. In cases such as minor shoplifting or joy riding the juvenile should be counseled and should not be given the same punishment as an adult. Since the youth may have committed that particular crime due to immense peer pressure.Although juvenile crimes make most of us think of gangs, rape and murder; violent teens are the exception. Whereas in reality, according to various studies, violent teens only makeup 5% of all juvenile arrests.The more common reasons for prosecuting juveniles in adult courts are drugs, burglary, theft, taking cars for joy ride (Sharon Cohen, N.D. http://www.usatoday.com/news/nation/2007-12-01-tryingkids_N.htm).Being in an adult jail increases a child's risk of being exposed to sexual abuse and assault. Educational opportunities are usually very limited and inadequate.Juveniles that Commit Major Offences: The other side of the picture is that some prosecutors argue about kids that are too dangerous to be considered juveniles as if tried as a juvenile, they maybe freed of all sorts of charges and imprisonment as soon as they turn 21. (Sharon 2007)An example of such dangerous juveniles will be Matthew Niedere and Clayton Keister, who murdered Niedere's parents in cold blood.The murder was planned carefully by the 17 year olds. Niedere’s father was shot five times and his mother four times by him. Keister shot Patricia Niedere, when she ran outside the family store, calling out for help. The two 17 years olds were prosecuted as adults and rightly so. In such extreme cases, where youth nearing adulthood have committed cold blooded murders, they should be punished severely. (Sharon 2007)Conclusion:To conclude, I’d like to say that juveniles for mild and petty crimes should not be prosecuted as adults. As in the case of being convicted, they suffer from poor conditions, horre ndous health care to inappropriate lock-ups and very few efforts to help them (youth) re-enter society.Furthermore they are exposed to sexual abuse and forced to grow up before their time and may face psychological problems later on their life, due to exposure to brutal activities such as stabbings, or even murders taking place in the prisons.Once these juveniles serve their time in the jail and are released, it’s also hard for them to re-enter the society and be acceptable by the rest of the society. They would always have that tag attached with them that they once committed a crime and went to prison for it.Therefore for minor crimes, its better to have them counseled or to assign them certain hours of community service, as their minds and personalities are still being shaped and hence its better to correct them by allowing them to ponder over their mistakes and to make them serve the society through community service in order to have them realize their mistakes.ReferencesB rian E. Oliver, ‘Does Trying Juveniles as Adults Work?’ An Analysis of the Evidence, June 2006 http://www.aicharleston.com/JuvenileJustice1.htm Accessed March 14, 2008Juvenile crime statistics, http://www.onlinelawyersource.com/criminal_law/juvenile/statistics.html Accessed March 14, 2008 Juvenile justice system,http://education.stateuniversity.com/pages/2142/Juvenile-Justice-System-JUVENILE-CRIME-VIOLENCE.html Accessed March 14, 2008Patrick Boyle (2005). Articles Section of Perspectives on Youth, http://www.perspectivesonyouth.org/Pages-Archive/CurEditionsPerspectives-Summer-Fall2005.htm Accessed March 14, 2008Sharon Cohen (2007). Prosecuting kids as adults: Some states ponder changeshttp://www.usatoday.com/news/nation/2007-12-01-tryingkids_N.htm Accessed March 14, 2008

Living In An Apartment Essay

Finding a place to live, which is suitable for one’s family, is one concern of most families. The increase in population as well as the increase in land value and building costs, has resulted in the construction of many apartments especially in urban areas. There are some similarities as well as differences when we consider living in an apartment and in a house. In order to make an informed choice for one’s family, it is important to examine both the similarities as well as the differences of both options. Some of the similarities would be that it is possible to find a house or even an apartment of the size that you require, since there are houses as well as apartments of varying sizes. Furthermore, the fittings and the comforts that one could have in a house, can also be found in an apartment. Also just as one may have maintenance expenses for the upkeep of one’s house, one would also have such expenses, when living in an apartment. An apartment can be considered to be a complete housing unit, just as an individual complete house. When we consider the differences between the two options, we have to recognize the fact that in the case of the house, there is ownership of the land, whereas in the case of the apartment, the ownership is not of the land which is shared among the many, but instead the ownership is only of the apartment. In the case of apartments there are certain areas that are shared among the inhabitants, such as car parks, staircases, lifts and sometimes balconies and rooftop gardens. Whereas in the case of the individual house, these facilities are not shared by other neighbours. As such, there is greater privacy, in the case of the individual house. When it comes to enjoying good music or parties with friends, the greater privacy that is afforded to those living in their individual houses, allows them greater freedom to make their own decisions on these matters. Those living in apartments on the other hand, do need to be cautious as to how their decitions on these matters will affect their neighbouring occupants. If it disturbs them, they could complain to the management of the apartment, which can result in some sort of penalty.

Nuclear Bomb Testing essays

Nuclear Bomb Testing essays In their effort to create a bomb that would assure destruction of enemies, the world super powers of this century have created a legacy that could presumably destroy the entire world as we know it (Schull 6). During the course of the last fifty years, nuclear weapons have continually become an increasingly detrimental threat to our own health and environment. Consequently, laws have been proposed and bills have been signed to end this senseless build-up of arsenal and testing of havoc-causing atomic was instruments. Unfortunately, enforcing such rules worldwide has proven itself to be remarkably difficult and world allies have had to use extreme caution when dealing with any and all emerging threats. In the early days of nuclear weapons production, of course, not all safety hazards were fully appreciated,and possible threats to the environment went completely unrecognized. For this reason, we continued to tryout these deadly war tools without any major concern for our future. To be sure, it is understandable that in the race to produce the atomic bomb before Hitler, such considerations would come second. What is surprising is that this negligence should persist for 50 years thereafter, in spite of the growing awareness of the threats that technology and nuclear weapons production can pose. Even the challenge of cleaning up the results of four decades of nuclear weapons production from testing should be vast enough to tell us that testing must absolutely come to a complete stop around the world. Incredible resources will be needed to dispose of 2,700 tons of spent fuel, 10,500 hazardous substances, and 100 million gallons of high-level waste; to clean up 2.3 million acres of land; and to remediate 120 million square feet of buildings on 120 sites (Day 40-41). Four major tasks can be identified: to stabilize and maintain a large number of nuclear materials and facilities; to design, build, and operate a variety of treatment fac...

10 Fascinating Facts About Dung Beetles

10 Fascinating Facts About Dung Beetles Is there anything cooler than a dung beetle pushing a ball of poo? We think not. But lest you disagree, please consider these 10 fascinating facts about dung beetles. 1. Dung Beetles Eat Poop Dung beetles are coprophagous insects, meaning they eat excrement of other organisms. Although not all dung beetles eat poop exclusively, they all eat feces at some point in their life. Most prefer to feed on herbivore droppings, which are largely undigested plant matter, rather than carnivore waste, which holds very little nutritional value for insects (and really, who could blame them for that preference). Recent research at the University of Nebraska suggests dung beetles may be most attracted to omnivore excrement, since it provides both nutritional value and the right amount of odor to make it easy to find. 2.  Not All Dung Beetles Roll Their Poop When you think of a dung beetle, you probably picture a beetle pushing a ball of poop along the ground. But some dung beetles don’t bother rolling neat little dung balls at all. Instead, these coprophages stay close to their fecal finds. Aphodian dung beetles (subfamily Aphodiinae) simply live within the dung they find, often cow patties, rather than investing energy in moving it. The earth-boring dung beetles (family Geotrupidae) typically tunnel below the dung pile, making a burrow which can then be easily provisioned with poop. 3. Dung Beetles Provision Their Nests With Poop for Their Offspring When dung beetles do carry or roll the dung away, they do so primarily to feed their young. Dung beetle nests are provisioned with poop, and the female usually deposits each individual egg in its own tiny dung sausage. When the larvae emerge, they are well-supplied with food, enabling them to complete their development within the safe environment of the nest. 4. Many Dung Beetles Are Good Parents Dung beetles are one of the few groups of insects that exhibit parental care for their young. In most cases, child rearing responsibilities fall on the mother (surprise!), who constructs the nest and provisions it with food for her young. But in certain species, both parents share child care duties to some degree. In the Copris and Ontophagus dung beetles, the male and female work together to dig their nests. Certain Cephalodesmius dung beetles even mate for life. 5. Most Dung Beetles Are Particular About the Poop They’ll Eat For most dung beetles, not just any poop will do. Many dung beetles specialize on the dung of particular animals, or types of animals, and simply will not touch the poo of other critters. Australians learned this lesson the hard way, when the outback was nearly buried in cattle dung. Two hundred years ago, settlers introduced horses, sheep, and cattle to Australia, all grazing animals that were new to the native dung beetles. The Australian dung beetles were raised on poop from Down Under, like kangaroo poo, and refused to clean up after the exotic newcomers. Around 1960, Australia imported exotic dung beetles that were adapted to eating cattle dung, and things got back to normal. Phew. 6. Dung Beetles Are Really Good at Finding Poop When it comes to poop, the fresher the better (at least from the dung beetles perspective). Once a dung patty has dried out, it’s less palatable to even the most dedicated poop eater. So dung beetles move quickly when an herbivore drops a gift in the pasture. One scientist observed 4,000 dung beetles on a fresh pile of elephant scat within 15 minutes after it hit the ground, and shortly thereafter, they were joined by an additional 12,000 dung beetles. With that kind of competition, you have to move quick if you’re a dung beetle. 7. Dung Beetles Navigate Using the Milky Way With so many dung beetles vying for the same pile of poop, a beetle needs to make a quick getaway once he’s rolled his dung ball. But it’s not easy to roll a ball of poop in a straight line, especially when you’re pushing your ball from behind using your hind legs. So the first thing the dung beetle does is climb atop his sphere and orient himself. Scientists had long observed dung beetles dancing on their poo balls, and suspected they were looking for cues to help them navigate. New research confirmed that at least one species of African dung beetle, Scarabaeus satyrus, uses the Milky Way as a guide to steering its dung ball home. The researchers placed tiny hats on the dung beetles, effectively blocking their view of the heavens, and found the dung beetles could only wander aimlessly without being able to see the stars. 8. Dung Beetles Use Their Poop Balls to Cool Off Have you ever walked barefoot across a sandy beach on a scorching hot summer day? If so, you probably did your share of hopping, skipping, and running to avoid painful burns to your feet. Since dung beetles often live in similarly hot, sunny places, scientists wondered if they, too, worried about burning their tootsies. A recent study showed that dung beetles use their dung balls to cool off. Around noon, when the sun is at its peak, dung beetles will routinely climb atop their dung balls to give their feet a break from the hot ground. The scientists tried putting tiny, silicone booties on the dung beetles, and they discovered the beetles wearing shoes would take fewer breaks and push their dung balls longer than the beetles that were barefoot. Thermal imaging also showed that the dung balls were measurably cooler than the surrounding environment, probably because of their moisture content. 9. Some Dung Beetles Are Surprisingly Strong Even a small ball of fresh dung can be hefty to push, weighing 50 times the weight of the determined dung beetle. Male dung beetles need exceptional strength, not just for pushing dung balls but also for fending off male competitors. The individual strength record goes to a male Onthphagus taurus dung beetle, which pulled a load equivalent to 1,141 times its own body weight. How does this compare to human feats of strength? This would be like a 150 lb. person pulling 80 tons! 10. Millions of Years Ago, Ancient Dung Beetles Cleaned up After Prehistoric Giants Because they lack bones, insects rarely show up in the fossil record. But we do know that dung beetles existed around 30 million years ago, because paleontologists have found fossilized dung balls the size of tennis balls from that time period. Prehistoric dung beetles collected the poop of South America’s megafauna: car-sized armadillos, sloths taller than modern houses, and a peculiar long-necked herbivore called Macrauchenia.

Business Models and Technological Innovation Management

The business model helps the company to satisfy the needs and look after the problems of the customer with respect to the product of the company. It helps the company to gain value in the market. The performance, design, price etc. are few of the characteristics that the company needs to keep in mind before launching the product in the market. The model helps to segment the market according to the customers that the company targets with the help of different channels to make the product available in the market. The cost of the product helps the company to build a relationship with the consumers that help the brand to gain access in the market (Baden-Fuller & Haefliger, 2013). The final building block illustrates the cost of delivering the value proposition that includes the resources required as well as major activities involved. The critical components of business model have been validated. On the other hand, the purpose of partnership is to make sure that the commodities offer the appeal to the target market. Certain business models necessitate the involvement of several stakeholders in order to make sense. In today’s lecture, the process that deals with the clarification involves the major assumption that underpin business model. It is required to check every response in the building model canvas against several criteria that involves the fact that how an individual knows what he has written in each building block is correct. For example, the business model of Ryanair involves high volume passenger as compared to the business model of South American market (DaSilva & Trkman, 2014). Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation.  Long range planning,  46(6), 419-426. DaSilva, C. M., & Trkman, P. (2014). Business model: What it is and what it is not.  Long range planning,  47(6), 379-389. Looking for an answer 'who will do my essay for cheap',

Sainsbury's Financial reporting Coursework Example | Topics and Well Written Essays - 1750 words

Sainsbury's Financial reporting - Coursework Example The company has a joint ownership with Lloyds Banking Group and also has joint ventures in properties with The British Land Company Plc and Land Securities Group Plc (Reuters, 2011). In financial year 2010 the main joint ventures of the Group were The Harvest Limited Partnership, BL Sainsbury Superstores Limited and Sainsbury Bank Plc. In all these ventures the company has a share of 50 percent. The Directors of the company are accountable for the preparation of Annual Report, Remuneration Report and relevant financial statements as per the applicable regulations. The financial statements of the Company and the Group are prepared in accordance with the International Financial Reporting Standards (IFRS) (J Sainsbury Plc, 2010). Analysis of accounting policies a) At the end of each financial year and also in the event of any impairment indication, there is a review of the carrying value of the tangible and intangible assets by the Group to identify any impairment losses. If such indica tion is revealed then the recoverable value of the asset is calculated to determine the amount of impairment loss. If the cash flows from the assets are not independent of the other assets the Group determines the recoverable amount of the cash-generating-unit (CGU). When there exists objective evidence regarding impairment loss on receivables and loans, then the carrying amount of the financial assets is reduced to the present value of the anticipated future cash flows which is obtained by discounting the financial asset using the original effective rate of interest. For 2010 the total impairment shown in the books of the company is ?23 million. This has been with respect to assets like land & buildings and fixtures &equipments. The depreciation on the assets is provided on the basis of straight line method based on the bases of 50 years or term of the lease in the case of leasehold properties and freehold building and period of 3 to 15 years for fixtures & equipments and vehicles. Good-will is shown as an asset in the balance sheet of the Group in the respective period. It is tested annually for impairment and in the event of an indication of impairment the value of good-will is carried forward at cost minus accumulated losses on impairment. The losses on impairment are shown in the income statement in the year in which it occurs. The impairment loss in respect of the â€Å"equity instruments are not reversed†. If in a following period there is a rise in the fair value of the debt instrument classified as â€Å"available for sale† and this rise can be attributed to the happening of an event, after such loss has been shown in the income statement, then it is reversed through the company’s income statement. As per IAS 36 relating to ‘Impairment of Assets’ for impairment testing each store is treated by the Group as a CGU (cash generating unit). Tesco Plc also applies the same accounting policy for the impairment losses. Like S ainsbury the tangible assets of Tesco such as plant & equipment and property are reviewed as per IAS 36 if indications are found that the carrying amount of the asset may not be realised (Tesco, 2010). b) Sainsbury reported â€Å"Derivative financial instruments† of ?20 million in its balance sheet. The business activities of the Group make it vulnerable to financial risks that may arise in the case of exchange rate fluctuations and adverse movement in the interest rates. These risks are managed by the company using derivative instruments

How would you explain the popularity of the cakewalk in the late Essay

How would you explain the popularity of the cakewalk in the late nineteenth-century United States - Essay Example This kind of song and dance competition took place among the slaves in the southern part of the US mainly before the emancipation but it is needless to say that even after emancipation the dance and song style did not die off. This paper seeks to explain the popularity of the cakewalk in the late nineteenth-century United States. Most of the facts of cakewalk dance and song were not extensively documented as at 1981. However, there existed a myriad of accounts about the dance. Brooke Baldwin in his 1981 articles (in the Journal of Social History) the Cakewalk: a Study in Stereotype and Reality submitted a nearly complete compilation of the already existing accounts of the dance (Baldwin, 1981: pp203-212). The compilation was, to larger part, accounts of the eye witnesses of the dance. These eye witnesses were the ex-slaves who may have also took part in the dance. The accounts by the Virginia and Georgia ex-slaves had already been verified by the WPA researchers in the 1930s. Baldwin clearly notes in his article that after the 1930 WPA research, it became immensely difficult to hide the happier side of slavery (Baldwin, 1981: pp207). One of the respondent recalled how she used to sing the songs and cakewalk. She also added how cakewalk was indeed fun among the slaves during the slavery times. According to this specific respondent, the women wore long dresses which were often ruffled and the men wore not only high hats but split tailed coats. They sometimes used walking sticks during the dance. The dance was done in couples and the couple that danced the best would receive the prize. It is interesting to note that the white slave owners would attend the cakewalk dances and they enjoyed a lot watching the slaves dance. Actually, the slave owners decided the winning couple. This account was a first hand account from a former slave in Virginia. Besides the first hand accounts, Baldwin also

Face Of Our Time Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Face Of Our Time - Research Paper Example Similarly, Muholi portrays visually, the identity of the black people that are mostly segregated in her home country - South Africa. Aue Sobol gives a combination of observations that are experienced by hunting culture of the rural community in the Arctic Village with portraits that show intimacy of Sabine, his girlfriend. Finally, Misrach give pictures of the graffiti that were left behind immediately after the Hurricane Katrina in New Orleans. This paper is going to highlight the common interests that the five photographers had in depicting the actual look of the global happenings and phenomena, as well as what instructed and resonated me. The photographs paint the real picture of the world as it is. The photographs showing situation as it is. The exhibition â€Å"Face of Our Time† is introduced by neatly done picture of an African woman staring at the photographer while her lips are pursed seems to be upset. Her eyes are not clearly seen since they are under some shade, hen ce making it almost impossible to clearly figure out her actual state, or even her real self. However, her mode of living is overtly written on her photograph â€Å"I am a whore† (Curiel). ... It is imperative to note that the photographs are of real people of the world who are in dire need of help. Furthermore, the photographers have mixed feelings about their own photographs. Surprisingly, these photographers are always perturbed by the situation around the globe and they normally take these pictures in order to enlighten the world about certain conditions. The photographers have premonitions that they go against other people’s rights when they take such pictures. Therefore, they tend to think it is not a good idea to photograph volatile political and economic situations. For instance, Goldberg remarks that he is frightened to take pictures because he tends to feel that he is violating people’s rights. He informed the various individuals who came to hear him during the SFOMOMA exhibition that he is afraid to go into the world to take pictures (Curiel). He covers long distances to Africa from San Francisco and actively allows his subjects to participate in h is work by giving them opportunities to write on his otherwise Polaroid pictures. Notably, Goldberg took photographs of the prostitute and a Senegalese farmer who aspired to illegally migrate to Europe due to adverse economic situation in Senegal. The farmer did not get the opportunity to travel to Europe for better economic situation; he ended up landing in Libya and worked as a forced laborer. The photograph depicts a farmer herding his flock in a street full of garbage in Senegal. His experiences are narrated in the horizon. However, even though Goldberg thinks he violates other people’s rights, these people he photographed autographed his pictures, thus showing they allowed

SPC3301 Assignment Example | Topics and Well Written Essays - 250 words

SPC3301 - Assignment Example Accordingly, assertive communication is preferable over aggressiveness, which is self-oriented and denies others rights. 2. Gregors parents asked him how he liked the concert last night. Gregor responded with, Wow, it was totally bad! Im going out to get their CD. His parents wonder, If the concert was bad, why would you want to get their CD? Explain the language barrier most likely involved in this exchange The exchange between Gregor and his parents is marred by a language barrier. His response about the concert shows how he liked it, but the words state otherwise. His intention to buy the CD, further, shows that he enjoyed the concert. He intends to state that the concert was good, but uses the opposite word due to lack of the right word. Worldview refers to the personal or cultural perceptions of people about key beliefs and issues such as life, God and death which influence the interaction with others. Personal worldview may be so pervasive that many may not even be aware of it (Steven A. Beebe, Susan J. Beebe, Mark V. Redmond, 2013). The world view shapes all aspects of peoples’ lives, their seeing and thought patterns. As such, it affects how people interpret their experiences. One, non sexist language is beneficial in the sense that it removes gender discrimination in communication. Besides, it creates neutrality in communication which is professional and good especially at workplaces (Steven A. Beebe, Susan J. Beebe, Mark V. Redmond, 2013). Nonsexist communication is also beneficial as it recognizes the equality of both genders thus makes both sexes

Mesa Verde Park - Essat Essay Example | Topics and Well Written Essays - 1000 words

Mesa Verde Park - Essat - Essay Example Mesa Verde is very important to the structure of the alcoves where the cliff dwells also providing a spectacular and significant preservation of the parks architecture. The alcoves are formed in specific ways that make them appear large with arched depressions, which can be observed in cliff walls (Hopkins and Hopkins 157). There are differences between the alcoves and the cave, with the caves having underground chambers that are not popular in mesa Verde while the alcoves are formed after the water that is seeped into the cracks, freezes leading thawing later on, expansion, eventually pushing the rocks to fall apart. Some portions of the rocks drop in blocks, forming very attractive alcoves in Mesa Verde Park. Formation of alcoves is highly assisted by water that is soaked up and penetrates through stomas in the sand stone. The water, which finally reaches a layer of shale, with less absorbent power than the sandstones making it impossible for the water to pass through it with ease but gravity guides it to the face cliff. The cliff face provides unremitting source of water for the people who live along the alcoves as well as the undying beauty of the same to the tourists who vat the place. Excessive calcium carbonate in the area is dissolved by the constant water that flows through the area ensuring that the sandstones are held together at all times (Chronic and Chronic 97). However, the continuous process eventually leads to the sandstone falling apart to single grains of sand which are blow away by the wind or washed away through rainstorms. The silt collected during the process has been used for various reasons one of them is to make mortar mix. Alcove formation is a continuous process that is still taking place up to today the reason why stabilization process in very significant for Mesa Verde preservation. Deep canyons and other attractive scenes are what make Mesa Verde one of the most beautiful plateaus in the world. The landscape was constantly swamped by the seas, submerged below the water, crossed by powerful rivers and scorched by windblown dunes (Hopkins and Hopkins 170). The above process led to formation of sediment layers, which have very conspicuous strata observed in Mesa Verde Park canyons. As rocks repeatedly eroded, uplifted, folded and faulted by the boiling magma, the buried explosives led to eruption of the volcanoes leading to geologic formation of sediment rocks. The erosion of some highlands led to stripping of overlying sedimentary layers exposing the basement core of the rocks pushing everything out of range. Taken together, all the sedimentary rocks in Mesa Verde Park are still stuck together in a uniformed manner that makes them attractive for a period of time. Though there are sufficient numbers of layers that have eroded away over the years or have been deposited in local areas, the sedimentary rocks making the geology of the place admirable can still be observed from bottom t top without much critic. Abou t 10 million years ago, the rate of uplift and

Learning Strategies Rely Heavily on Employee Involvement Essay

Learning Strategies Rely Heavily on Employee Involvement - Essay Example The generally practiced HR policies of Equipos included regular training, communication, setting of lucid and consistent objectives, high wages, acknowledgment for accomplishments, team works, flat organization structure, in addition to a learning-oriented organizational culture. These factors motivated the employees to perform and adhere to the management practices, which enabled Equipos to develop into a learning organization. Contribution This study can be beneficial for comprehending how in spite of cultural differences between the parent company and the subsidiary, the organization can efficiently accomplish its business strategies with the help of its employees’ participation by motivating them. Keywords Motivation, Culture, Employee Participation, HR Practices, Management Practices. Table of Contents Abstract 2 Introduction 5 Discussion 6 Conclusion 12 References 13 Introduction The modern day organizations are striving hard to sustain their market position in the preva lent competitive business circumstances and gain a competitive advantage over their peers. In doing so, a large number of business organizations are shifting their orientation towards management approaches that encourage organizational learning. It had been observed that multinational corporations (MNCs) that are focused towards global learning have attained competitiveness and agility to handle the escalating intricacies of the global business environment (Bartlett & Ghoshal, 1989). However, when the MNCs employ learning approaches in their subsidiaries that are located in foreign lands, it is important for these MNCs to comprehend the issues that could impact the execution of various management practices that assist learning. Some of the major issues that could impact the execution of the management practices are difference in culture, and other environmental aspects such as socioeconomic, political, educational, and legal issues (Adler, 1997; Farmer & Richman, 1970; Negandhi & Pr asad, 1971). Hence, while spreading the learning practices to their subsidiaries, it is essential for the management of the MNCs to recognize the extent to which miscellaneous issues together with, but not restricted to the domestic cultural principles, have an effect on the transferability of diverse management practices. Managers should be aware of what issues might aid the accomplishment of learning strategies that initially seem to be contrary and mismatched with the culture of a nation. Gomez (2004:3) had stated that â€Å"Learning strategies rely heavily on employee involvement†. Gomez (2004) had stated so in his article, where he discussed the case of an American MNC and its Mexican subsidiary ‘Equipos’. Equipos had effectively taken up the attributes of a learning organization from its US based parent organization. This is in contrast to the widely perceived notion that the employee participation and other management practices that are related to a learni ng strategy are generally incompatible in the cross-cultural context. The paper essentially accentuates on how the employees were encouraged to involve themselves in the learning organisation atmosphere of Equipos. In the process of discussing the strategies employed by the management of Equipos, the paper also draws on the theories of motivation as well as cross-culture. Discussion It is

Mesa Verde Park - Essat Essay Example | Topics and Well Written Essays - 1000 words

Mesa Verde Park - Essat - Essay Example Mesa Verde is very important to the structure of the alcoves where the cliff dwells also providing a spectacular and significant preservation of the parks architecture. The alcoves are formed in specific ways that make them appear large with arched depressions, which can be observed in cliff walls (Hopkins and Hopkins 157). There are differences between the alcoves and the cave, with the caves having underground chambers that are not popular in mesa Verde while the alcoves are formed after the water that is seeped into the cracks, freezes leading thawing later on, expansion, eventually pushing the rocks to fall apart. Some portions of the rocks drop in blocks, forming very attractive alcoves in Mesa Verde Park. Formation of alcoves is highly assisted by water that is soaked up and penetrates through stomas in the sand stone. The water, which finally reaches a layer of shale, with less absorbent power than the sandstones making it impossible for the water to pass through it with ease but gravity guides it to the face cliff. The cliff face provides unremitting source of water for the people who live along the alcoves as well as the undying beauty of the same to the tourists who vat the place. Excessive calcium carbonate in the area is dissolved by the constant water that flows through the area ensuring that the sandstones are held together at all times (Chronic and Chronic 97). However, the continuous process eventually leads to the sandstone falling apart to single grains of sand which are blow away by the wind or washed away through rainstorms. The silt collected during the process has been used for various reasons one of them is to make mortar mix. Alcove formation is a continuous process that is still taking place up to today the reason why stabilization process in very significant for Mesa Verde preservation. Deep canyons and other attractive scenes are what make Mesa Verde one of the most beautiful plateaus in the world. The landscape was constantly swamped by the seas, submerged below the water, crossed by powerful rivers and scorched by windblown dunes (Hopkins and Hopkins 170). The above process led to formation of sediment layers, which have very conspicuous strata observed in Mesa Verde Park canyons. As rocks repeatedly eroded, uplifted, folded and faulted by the boiling magma, the buried explosives led to eruption of the volcanoes leading to geologic formation of sediment rocks. The erosion of some highlands led to stripping of overlying sedimentary layers exposing the basement core of the rocks pushing everything out of range. Taken together, all the sedimentary rocks in Mesa Verde Park are still stuck together in a uniformed manner that makes them attractive for a period of time. Though there are sufficient numbers of layers that have eroded away over the years or have been deposited in local areas, the sedimentary rocks making the geology of the place admirable can still be observed from bottom t top without much critic. Abou t 10 million years ago, the rate of uplift and

Pollution Summary Essay Example for Free

Pollution Summary Essay What is Air Pollution? The air we breathe supplies the oxygen that sustains life. Humans need oxygen to survive, and plants and animals need oxygen to survive. Our air supply has become contaminated by human activity. We have created machinery that has produced smog and acid rain. We have created a green house effect and have made holes in our ozone layer. Each of these acts can cause serious health problems for humans and animals, and can cause grave harm to our vegetation and ecosystems. There are seven main types of air pollutants. Raven (2008) describes them as particulate matter, nitrogen oxides, sulfur oxides, hydrocarbons, ozone, air toxics, and carbon oxides. Particulate matter can come from dust, soil, soot, and asbestos Nitrogen oxides come from gasses that are produced by chemical interactions between atmospheric nitrogen and oxygen. Sulfur oxides come from chemical interactions between sulfur and oxygen. Hydrocarbons come from chemical interactions between hydrogen and carbon. Ozone comes in two forms; (1) oxygen’s reaction with UV radiation in the stratosphere and, (2) oxygen reaction in the troposphere what creates smog. Air toxics can be radioactive substances, fluorides, and hydrochloric acid, and carbon oxides are carbon monoxide and dioxide. Causes of Air Pollution Chemicals, human sources, and natural sources contribute to air pollution. Air pollution can be traced all the way back to Ancient Roman times. â€Å"Every day, the average person inhales about 20,000 liters of air. Every time we breathe, we risk inhaling dangerous chemicals that have found their way into the air. † (Caroline, David, Michael, Mindy, Neil, and Vikas, 1999, The Environment: A Global Challenge. Air Pollution). Air pollution occurs in the atmosphere and can move easily from one location to another, it is a global concern. Air pollution is a problem both outdoors and inside homes. Chemicals There are seven main types of air pollutants according to a regulatory perspective. These are: particulate matter, nitrogen oxides, sulfur oxides, carbon oxides, hydrocarbons, ozone, and air toxics. Particulate matter is made of thousands of solid and liquid particles hanging in the atmosphere. Solid particulate matter is commonly known as dust; whereas as liquid articulate matter is known as mist. Particulate matter includes the following pollutants: soot, lead, asbestos, soil particles, sea salt, and sulfuric acid droplets. Nitrogen oxides are gases produced as a result of interaction between nitrogen and oxygen involves a supply of energy such as combustion of fuels resulting in high temperatures. Sulfur oxides are gases. These gases are a result of a chemical interaction between sulfur and oxygen. When combined with water, the result is sulfuric acid. Carbon oxides consist of carbon monoxide and carbon dioxide. Carbon monoxide has no color, smell, or taste and is second as an air pollutant only to carbon dioxide. Carbon dioxide is also does not have color, smell, or taste and is a greenhouse gas. Hydrocarbons consist are a varied collection of organic compounds including hydrogen and carbon. Small hydrogen molecules are gaseous at room temperature. Hydrocarbons include methane (colorless and odorless gas principally included in natural gas), benzene (which is a liquid at room temperature), and paraffin (which is a solid at room temperature). Ozone is a form of oxygen that is a pollutant in one area of the atmosphere but essential in another area of the atmosphere. Hazardous air pollutants (HAPS) consist of hundreds of other air pollutants such as chlorine, lead, hydrochloric acid, formaldehyde, radioactive substances, and fluorides. Humans Many chemicals that cause air pollution exist naturally in our world. These chemicals are harmful in both their natural form; however, become even more harmful when burned by humans for fuel, heat, or electricity. The two main causes of air pollutants in urban areas are transportation and fuel combustion from stationary sources. The stationary sources are heating and cooling for buildings and coal-burning power plants. Vehicles such as cars, trains, heavy-duty trucks, and airplanes, produce high amounts of carbon dioxide while fuel combustion produces high amounts of sulfur dioxide. Chlorofluorocarbons (CFCs) â€Å"are man-made compounds that were originally developed in 1930 as a safer alternative to the refrigerants then in use such as sulfur dioxide and ammonia.

The Social Model Of Disability Health And Social Care Essay

The Social Model Of Disability Health And Social Care Essay In this essay I will be looking at models of disability, focusing mainly on the social model of disability and drawing upon the academic writing of disabled people and others as well as looking at a case study of David; a fifty five year old male who was admitted to hospital six months ago from having being diagnosed with a mild stroke. I will then go on to discuss the social models relevance to the practice of therapists. Disability is a major issue faced by our society. An attempt to describe the term disability can be very challenging. At present, there is no legal definition of disability as described in the social model of disability. Under the Equality Act, (2010) a disabled person is described as someone with a physical or mental impairment that has a substantial and long-term adverse effect on his/her ability to carry out normal day-to-day activities. This also covers people with progressive conditions such as HIV, cancer or Multiple Sclerosis, and those with hidden disabilities like dyslexia. There are two main models of disability, the medical model and the social model. The medical model of disability, sees disabled peoples inability to join in society as a direct result of having an impairment and not as the result of features of our society which can be changed (Swain, French, and Cameron, 2003).The World Health Organisation (1980) categorises disability into three main groups; Impairment, Disability and Handicap. They state impairment is different to disability, from this it is easy to see how people with disabilities might become stigmatised as lacking or abnormal. The medical model of disability, assumes that the first step solution is to find a cure or, using the World Health Organisation Classification (1980) to make disabled people more normal (cited in Reynolds,2005). When policy makers think about disability in this individual way they tend to focus on compensating people with impairments, for example, targeting specific benefits such as the Disability Living Allowance (1992) for those individuals and providing segregated special services for them. This model of disability has been criticised as it does not offer a realistic perspective from the viewpoint of disabled people themselves, disabled people can be led to believe that their impairments automatically prevent them from participating in social activities. This view was rejected by disabled people who then advocated a different way of looking at disability (Oliver, 1983). In 1983 lecturer Mike Oliver, proposed the social model of disability. He adapted the model from the Fundamental Principles of Disability published by the Union of Physically Impaired Against Segregation (1975), where an impairment is defined as lacking all or part of a limb, or having a defective limb, organ or mechanism of the body and disability as the disadvantage or restriction of activity caused by contemporary social organisation which takes no or little account of people who have physical impairments and thus excludes them from participation in the mainstream of social activities.(Swain and Cameron,1999, p.69). Central to this model is the belief that individuals with disabilities have a right to access, belong to, contribute to, and to be valued in society. The social model focuses on the strengths, abilities, and experiences of people with disabilities. Supporting individuals with disabilities in this model does not mean helping them to become normal, but instead focuses on tackling the social or physical barriers the individual faces in daily living (Oliver, 1983). In contrast to other models of disability, the social model is based on knowledge of the experiences, views, and practices of people with disabilities. The model understands individuals with disabilities as experts on their own lives and as experts on disability; it does not necessarily see difference as problematic or necessarily negative. Oliver (2004) goes on to argue that people with disabilities have faced prejudice and discrimination, therefore those who support this model believe that attention should be focused on restructuring society, not treating the individual. The social model views disability as a consequence of structural, environmental and attitudinal barriers that prevent people with a disability or impairment from maximum participation in society (Oliver, 2004, cited In Swain, French, Barnes and Thomas, 2004). For example, short-sighted people living in the United Kingdom are not classified as disabled. Eye-tests and visual aids, which are available means that this impairment does not prevent them participating fully in life. If, however, they live in a third world country where such eye care is not available they are severely disabled. The inability to read, subsequently learn, and gather information would be considered as a severe impairment in any society. If we apply the social model to the case study of David: Adapting to life after stroke, we are able to identify hidden attitudinal barriers that may exist in support of the social model, in the way society may view individuals with disabilities as being dependant and an inability to function fully due to their impairment. An example of this is when David states sometimes in shops, if I struggle to find the right money or to put away change, I feel really patronised, he may also experience these as hidden barriers from family members, this is indicated when David states At times I think they get annoyed with me being slower than before. In addition to these barriers, David may also encounter structural barriers; this may prevent him from being able to continue drive after his stroke due to legislations in place whereby you are not allowed to drive for one month following the event. This is a legal requirement even if your symptoms have fully resolved. The Driving Vehicles Licensing Authority would need to be contacted if one month after the stroke you are still suffering from weakness of the arm or legs, visual disturbance, or problems with co-ordination, memory or understanding. (Driver and Vehicle Licensing Authority, 2011). Other structural barriers in insurance policies mean David may also have to pay more for his car insurance due to suffering a stroke, this can be viewed as society penalising him for having a disability. Environmental barriers may also exist which prevent David using public transport to get to work. Oliver (1990) argues that the removal of these structural, environmental and attitudinal barriers will improve the lives of disabled people, giving them the same opportunities as others. For example in the case study, David was able to return to his job as a Health and Safety Advisor on a part time basis under the Employers and the Equality Act (2010) employers are required to make reasonable adjustments to their policies or practices. By making adjustments, employers are removing the barriers that disable according to the social model, they are effectively removing the disability. The strength of this model lies in its placing the responsibility upon society and not the individual. At the same time, it focuses on the needs of the individual whereas the medical model uses diagnoses to produce categories of disability, and assumes that people with the same impairment have identical needs and abilities. It also offers positive solutions that have been proven in the United Kingdom (Reynolds, 2005). The social model however has limitations. Firstly, Crow (1992) criticises the model for its failure to emphasize certain aspects of disability such as the pain of impairment, both physical and psychological. In other words, the struggle may be over for disabled people in terms of obtaining human rights but the personal struggle of just getting out of bed in the morning remains. This struggle means that no matter how accommodating society is for disabled people, disabled people will always be disabled people. Morris (1991, p.10) then goes on to argue While environmental barriers and social attitudes are a crucial part of our experience of disability and do indeed disable us to suggest that this is all there is, is to deny the personal experience of physical and intellectual restrictions, of illness of the fear of dying. Further criticisms made of the social model, is its failure to take into account that as the population gets older the numbers of people with impairments will rise and making it harder for society to adjust. Lastly, the models concepts can be difficult to understand, particularly by professionals in rehabilitation. These professionals have to be persuaded that their role must change from that of cure or care to a less obtrusive one of helping disabled people take control of their own lives (Morris,2004). If we look at the relevance of the social model in the practice of therapists; Occupational therapists and Physiotherapists working with people with disabilities would be able to align themselves to the model, by identifying barriers that may exist for the client and implement interventions to overcome these disabling barriers and promote social integration. Assessments based on the social model of disability do not ask What is wrong with this person? but instead ask What is wrong for this person? At the core of an assessment based on the social model of disability. (Morris, 2004, p.24). In the case study of David, he identifies fatigue and mobility as key areas he wishes to address with the help of therapists. A therapist may assess the client in their own environment whether that is in their home or work and then suggest adaptations such walking aids or assistive aids to help enable the client to carry out occupations while removing barriers in order to live a more independent life. In the case of Speech and Language Therapists they may work towards bringing about changes in the individuals environment in order to maximise the opportunities for communication. This might, for example, involve teaching carers how to adjust their language to suit the clients level of understanding, or use gesture in addition to verbal communication when conveying their message (Coles, 2001). The social model of disability is a key mechanism for ensuring that Social Care services and resources work in partnership with people who need support. Assessments should identify the barriers, external to the individual, which are getting in the way of human rights. The planning and delivery of services should be focused on tackling these disabling barriers. All of this opens up exciting possibilities of using public resources in ways, which really make a difference to peoples lives (Morris, 2005). To conclude, models of disability are tools for defining impairment and disability, and ultimately for providing a basis upon which government and society can devise strategies for meeting the needs of disabled people. They are a useful framework in which to gain an understanding of disability issues, and of the perspective held by those creating and applying the models. Previous models of disability were essentially devised by people about other people, however the social model of disability provides an alternative perspective from those who experience disability. The social model proposed by Oliver (1990) has played a key part in promoting ways of overcoming disabling barriers for disabled people and a move forward to empower those individuals to be apart society.One of the major criticisms that have made of the social model is its detachment with having to deal with of impairment and its experiences. It is important to acknowledge that therapists play an important role in overcoming disabling barriers and adopting a holistic approach to enable individuals to carry out everyday meaningful activities as well promoting social inclusion, through adaptations to their environment. Models of disability provide us with a continuum on changing social attitudes to disability and where they are at a given time. Models change as society changes; therefore, we should develop and implement various models, which will empower people with disabilities, giving them full and equal rights as others within their society. References Coles, J. (2001) The Social Model of Disability: what does it mean for practice in services for people with learning difficulties? Disability and Society, 16(4), pp. 501-510. Crow, L. (1992). Renewing the Social Model of Disability. Coalition pp.5-9. HM Government (2011) Directgov: Driver and Vehicle Licensing Authority (2011) Available at: http://www.direct.gov.uk/en/Motoring/DriverLicensing/MedicalRulesForDrivers/MedicalA-Z/DG_185787 [Accessed on 10 November 2011]. HM Government (2011) Directgov: Employers and the Equality Act (2010) Available at: (http://www.direct.gov.uk/en/DisabledPeople/Employmentsupport/YourEmploymentRights/DG_4001071) [Accessed: 5 November 2011]. HM Government (2011) Directgov: Disability Living Allowance (1992) Available at: http://www.direct.gov.uk/en/MoneyTaxAndBenefits/BenefitsTaxCreditsAndOtherSupport/Disabledpeople/DG_10018702 [Accessed on 10 November 2011]. HM Government (2011) Directgov: Equality Act (2010) Available at: http://www.direct.gov.uk/en/DisabledPeople/RightsAndObligations/DisabilityRights/DG_4001068 [Accessed: 5 November 2011]. Morris, J.1991: Pride Against Prejudice-Personal Politics of Disability, London: The Womens Press. Morris, J. (2004) Social Model Assessment Team Pilot Project Essex Social Services: Report of Evaluation. p24 [PDF online]. Available at: www.leeds.ac.uk [Accessed: 5 November 2011]. Oliver M (1983) Social Work with Disabled People. Basingstoke, Macmillan. Oliver, M. (1990) The individual and social models of disability. Available at: http://www.leeds.ac.uk/disabilitystudies/archiveuk/Oliver/in%20soc%20dis.pdf 4 [Accessed: 5 November 2011]. Oliver, M. (2004) If I had a hammer: The Social Model in action. In Swain, J., French, S., Barnes, C. and Thomas, C. (eds) (2004) Disabling barriers enabling environments. 2nd ed. Los Angeles, SAGE Publications. Reynolds, F. (2005) Communication and clinical effectiveness in rehabilitation. Oxford: Butterworth-Heinemann. Swain, J. and Cameron, C. (1999) Unless otherwise stated: Discourses of labelling and identity in coming out. In Corker, M. and French, S. (eds) Disability Discourse. Buckingham: Open University Press. Swain, J., French, S. and Cameron, C. (eds) (2003) Controversial issues in a disabling society, London: Sage in Association with the Open University. Section B : word count 879 Juvenile Chronic Arthritis (JCA) is a condition, which causes pain and inflammation of the joints and bones. The main symptoms include pain, stiffness, restricted movements of the joints, swelling, and warmth and redness of the skin over the joint. About 12,000 children in the UK under the age of 16 have a form of Arthritis.(Arthritis care, 2011). The purpose of this leaflet is to provide information on support services available and coping strategies for Helen, a fourteen-year-old female who suffers from JCA. The leaflet focuses on three main support services which address the identified needs of Helen.The case study of Helen highlights swimming as a meaningful leisure activity, so one of the programmes offered in the leaflet is an Arthritis foundation aquatic programme, there is evidence based research to suggest swimming can help to ease stiffness, improve movement in joints, and strengthen muscles. The program incorporates the buoyancy of water and the soothing warmth of a heated pool to make a safe and ideal environment for relieving pain and stiffness (Arthritis, 2011). Other Programmes aimed at Helen and her family focus on teaching knowledge and skills to better manage JCA and providing the opportunity to meet others who share similar experiences. This acknowledges the need for support for the whole family, which is strength of the leaflet however a limitation is the lack of in depth information provided. The use of a case study of a teenager with JCA, is an effective way of providing reassurance and encouraging Helen to remain positive. Coping strategies are also included as a way of offering practical advice on how to manage JCA on a daily basis, and takes into account if reader is not ready join they can still take away some useful tips. An important factor in whether health information will appeal to this target audience is design (Houts et al 2006). According to Hoffman and Worrall (2004), a health education leaflet should be patient centred and designed with the principles of good health education material design in mind, including layout of both illustration and text. Often leaflets in clinical areas are ignored; however leaflets with pictures draw the attention of patients and encourage attention to the information contained within and as the leaflet selected is vibrant and colourful it catches the eye. There is a blue background for the leaflet, on which the text is placed on; this makes the black of the main body of the text stand out as well as the use of suitable images Helen can relate too. In terms of content of information, written material should contain accurate content and be written in a simple manner which can be understood easily. The front cover of a leaflet is particularly important as it is the main device used to initially attract the target audience (NHS,2003).To attract Helen to the leaflet an image of a group of teenagers is used for the cover as she would be able to identify more with as most leaflets on Arthritis have images of older people and can be off putting for a teenager. A logo is also used so it is clear to the reader who is responsible for producing the leaflets and if she wants to seek additional information then the logo will help her to remember the organisation. The heading If you are a teenager with Juvenile Chronic Arthritis, you are not alone is clear and written in a large front so it immediately addresses the target audience and provides reassurance. Bearing in mind that an average person will only look at a leaflet for a few minutes, this is very important as the information and the purpose of the leaflet comes across clearly and immediately on the front cover which is one of the main strengths of the leaflet. However, the contact details on the back of the leaflet with extra support services is not clear enough to the reader in regards to whom to contact if interested in joining the programme. The language used throughout the leaflet is simple in order to appeal to young teens, but a Flesch test has not been carried out to indicate this, as Standard texts should have an FK Grade level of about 7-8 which is similar to a reading age of 13-14 years, therefore suitable for the target audience. (Frances, 2005) NHS Toolkit for producing patient information (2003) recommends using a 14 point or larger for those with sight difficulties, therefore an Ariel 14 point sized font has been used in the main body of the text so that the leaflet is both clear and easy to read and a more bolder style of font is used for subheadings inside so it is more eye-catching. This takes into account the reader who has JCA may have deterioration in sight as one of the symptoms of their condition. To conclude, the overall content and presentation of the leaflet successfully addresses the needs of Helen, focusing on providing information on support services. The leaflet has been designed so it is not overly cluttered but provides basic information by including a case study, coping strategies and facts that may encourage her to join. However, Improvements can be made in the design layout and incorporating more depth of information.